Archive for the ‘Uncategorized’ Category

The Power of Celebrity

Thursday, February 9th, 2012

Our celebrity culture is incredibly pervasive. The media is dominated by coverage featuring celebrities and their controversial lives. They’re already some of the highest paid people in the world, so why would it make sense to send your product or service to a celebrity – for free? The answer is simple, really. Get your product or service used by a celebrity – and therefore create the perception of an endorsement – by someone famous, and you’re in big business.

How big, you ask?

Well, even very famous people eat, drink, travel, go shopping and generally behave like normal consumers, albeit ones with much greater spending power and the ability to influence the buying decisions of others simply by what they choose to buy for themselves. This aspirational effect, whereby people seek to emulate their favorite celebrities, presents a golden opportunity for brands.

Nicole Kidman, Keith Urban, Eva Longoria and Tony Parker are photographed vacationing at the St. Regis Bora Bora within days of each other and the resort is booked for months afterwards. Gwyneth Paltrow wears her favorite pair of Blue Cult jeans with front pockets and it sells out of every store from NYC to LA, causing retailers and buyers to name the style “The Gwyneth.” Jennifer Aniston cuts her hair while starring in the television sitcom “Friends” and thousands of women run to their hairstylists with tearsheets from magazines, requesting “The Rachel” cut.

In fact, some of the biggest brands with the biggest budgets already understand the power of celebrity. Penelope Cruz and Cindy Crawford sell lipstick for Revlon, Ellen Degeneres sells membership to American Express, Kate Walsh sells Cadillacs, and Tiger Woods used to sell numerous brand names before the public became privy to his salacious affairs.

Having a celebrity associated with your product or service provides two very important things to your brand: aspiration and credibility. Many people aspire to “live like a celebrity” and pour over publications such as People and USWeekly that provide them with countless bits of information about what celebrities are wearing, what products they are using, where they are traveling, eating, shopping etc. This makes it very easy for the general public to mimic the lives of celebrities – and patronize the very same brands that celebrities are using.

There also seems to be a universal belief that “if Angelina Jolie and Brad Pitt are using this product, then it must be good.” The cache and credibility of having the “right” celebrities associated with your brand is priceless.

Here are the main credibility enhancers of having a celebrity associated with your brand and how it can take your business to the next level:

  • An A-list star wearing or using your product or service gives your brand immediate credibility in the eyes of the consumer and can immediately stimulate sales
  • A celebrity name associated with your brand earns the respect of the media and almost always guarantees media coverage
  • Retail stores and buyers are much more likely to sit up and take notice and take you more seriously when you have a celebrity clientele
  • From a style and design standpoint, celebrities give trends (and the products and services they use) validation.
  • In our celebrity-obsessed culture, celebrities grab attention-getting headlines more than anything else

The bottom line: celebrities sell. When a star wears it, uses it or promotes it, the world follows. Nothing creates more excitement and desire than the aspirational lives that celebrities lead. If a fan can wear exactly the same dress that Halle Berry wore, eat at the restaurant that she frequents, take a yoga class at the same studio or use the same color lipstick, then she is able to recreate a little bit of that perceived glamour and inspiration for herself.

In today’s cluttered and competitive marketplace, a perceived celebrity endorsement can give your product or service the instant recognition and legitimacy that would normally take years to earn. From a marketing perspective, it remains one of the best ways to build name recognition, get publicity and skyrocket sales.

© Liz Dennery Sanders 2010

Liz Dennery Sanders is the CEO of Dennery Marks Inc., a nationally acclaimed brand strategy and celebrity outreach firm that has helped clients get their products and services directly into the hands of top Hollywood celebrities for over a decade. For her FREE report, “How To Get Free Celebrity Endorsements, Testimonials and Press Coverage to Skyrocket Your Sales,” visit http://www.celebrity411.com.

Article Source:
http://EzineArticles.com/?expert=Liz_Dennery_Sanders

Hiking Boots – Important Factors to Consider When Buying Hiking Boots

Tuesday, February 7th, 2012

I was surprised to find out that more people go hiking in the US than play Golf! 31 million hikers means a lot of Hiking Boots! So if you were to take up hiking and were looking to buy a new pair of boots, what do you need to consider when buying the best hiking boots for your needs – whilst you could simply walk into the store and select the first pair that catches your eye, but this could cost you much more than the actual price you pay once you are out on the trail!

Here are a few important factors that I consider when looking to buy good hiking boots:

Comfort is key! There is nothing like a nasty blister to turn your favourite hike into a painful struggle…good lightweight hiking boots made from breathable fabrics such as gore tex are often much more comfortable on first acquaintance than leather boots, which take time to wear in – in fact these are my personal favourites, they’re almost like wearing runners! In the last 15 years of hiking and trekking in the Andes, UK and the Himalayas I have only just purchased my third pair of boots! they are so durable, functional and above all comfortable!

Distance is a factor – for long hikes and treks you might want to consider a more rigid soled boot with good ankle support, for day hikes on well defined trails and tracks, lightweight hiking shoes or even hiking sandals will often be much more appropriate.

Terrain – If you’re hiking over rocks, snow and scree you will definitely need sturdy hiking boots with good serrated soles and good ankle support, for really extreme treks leather boots could be your best option. If you’re going to be wading through streams and rivers then waterproofing will become a factor, although with good waterproofing, leather boots will keep your feet perfectly dry, once they do get wet they will stay wet for a long time, whereas hi tec fabric boots can dry much more quickly.

Time of year – If you hike mainly in summer then lightweight hiking boots or shoes made from breathable gore tex or similar materials or even open toed hiking shoes could be an option. If you’re hiking in winter then definitely go for a good waterproof hiking boot

Weight – on long hikes of a day or more consider the extra energy required to lift heavy leather hiking boots. Did you know that the average hiking shoe weighs around 1 3/4 pounds compared to the average hiking boots weighing 3 3/4 pounds!

Size – When trying on your pair of boots for the first time, make sure you take the socks that you will be wearing for your typical hike, you may find that you have to buy a pair of boots a size or even two bigger than your regular shoe size!

Price – obviously you have to consider how much you want to spend, and there are boots in every price bracket ranging from about $60 right up to $500! so what is best for you? My advice is to go for the most expensive pair that you can afford. Why? because you will be rewarded with high quality manufacturing, better waterproofing, better comfort and most importantly durability. As I mentioned earlier in 15 years of hiking I have only just had to buy my third pair of boots – my poor now departed 2nd pair got lived in all day every day, went around the world and on top of the world with me.

These are probably the most important factors to consider when buying a pair of hiking boots – get this bit right and you will find a pair of boots that will last you for years and keep your feet warm, dry, comfortable and blister free wherever and whenever you go hiking. Happy Trails!

Sarah is an avid hiker and trekker and loves being outdoors scrambling around hills and mountains. She certainly knows the value of maintaining her feet in the comfort of a really good pair of hiking boots!

http://www.hikingbootreview.net/

http://www.hikingbootreview.net/best-hiking-boots/hiking-boots-what-is-important-in-a-hiking-boot-3

Article Source:
http://EzineArticles.com/?expert=Sarah_L_Taylor

Anatomy Of An Internet Marketing System

Monday, February 6th, 2012

Please let me tell you about the Internet marketing

systems I use and find helpful. This information may be

of some benefit to you, especially if your goal is to

monetize your site or earn an income from your online

marketing.

My name is Titus Hoskins and I own and operate a very

modest marketing website called http://www.bizwaremagic.com

I have been designing web pages and sites since 1998.

I have an Art/Education background but in the last

couple of years I have been studying online marketing

systems and using them.

Yes, studying them, since I have an art background I like

to examine beneath the surface of things or structures in

order to get a clearer picture. I like to see the whole

picture. The big picture. But the underlying elements behind

these complex systems interests me the most. What’s beneath

the surface excites me, the structure holding everything

in place. How they are designed, the methods and tools

used to make these marketing systems work.

Keep in mind, I still feel a bit funny calling myself an

Internet marketer. Last week my marketing efforts make me

around a thousand dollars; don’t know if that qualifies me

as an Internet marketer or not. Probably not. Most of the

people I associate and have contact with, usually make that

in a day — the real smart ones make that in an hour.

A thousand dollars in one hour?

How is that possible? Well, the marketing experts who

earn the big d’s — usually have complex automated marketing

systems set up and operating on the Internet. These systems

start with their own products but quickly expands and builds

with large opt-in lists or ezines, 1000′s of affiliates,

large JV networks, multi-sites, viral marketing, membership

forums, brandable ebooks, online marketing tools/resources

and the list goes on…

No doubt you may have stumbled across some of these

marketing systems on the Internet… one of the first

I really encountered was Internet Marketing Center run by

the late Corey Rudl who died tragically in a car crash at

the young age of 34. I made my first affiliate check

through Corey’s system and it changed the way I looked

at the Internet forever. And the check was only $5!

What made me earn that $5 was not only my own efforts but

more importantly the whole marketing system behind IMC.

It took an ordinary webmaster and showed him how to market

on the web. It showed me the way. More importantly, it

also taught me Internet marketing is a skill anyone

can learn.

These marketing systems can be good places for the

beginning marketer to learn those skills. There are many

marketing systems quietly working the Internet. Some of

best (in my opinion) are Ken Evoy’s whole Site Sell system,

Marlon Sanders Higher Response Marketing, John Reese’s

Traffic Secrets, Bryan Winter’s PushButton Publishing, Jeff

Mulligan’s CBmalls, Nitro Marketing…

These Internet marketing systems are all different, yet

they all have common elements or features that make them

very effective and very powerful marketing systems. A close

examination of the different components or parts might

give you a better understanding of what makes these

Internet marketing systems work.

Here’s a list of different parts of an effective Internet

Marketing system:

* Founder or Helm: All these marketing systems have a strong

leader or founder at the helm. A very vocal and forceful

communicator or spokesperson is needed as a focal point.

And like any company, its only as good as the person leading

it. Because the Internet is still a very ‘scary’ place for

the average user; a friendly outgoing spokesperson is

needed to break those barriers (real or imaginary) down.

* Unique Product or Products: Most of the effective

marketing systems have their own products to market.

These can be digital info products, web building/hosting

packages, or even self-contained marketing systems. Or all

of the above. Some popular products that come to mind would

include Ken Evoy’s whole Site Sell and SiteBuildIt line,

or Jeff Mulligan’s CBmalls promoting the well known digital

download affiliate site ClickBank.

* Databases or Lists: All these systems collect and keep

large databases or opt-in permission contact lists of

customers and potential customers. The real net value of

any marketing system is in the quantity and more importantly

the quality of its lists. All deliver a weekly or daily ezine

or ezines to these lists. Consider these Databases as the

engines that empowers any Internet marketing system.

* JV Networks: Most have large Joint Venture Networks or

contacts that will kick-start any new product. Momentum and

sales are created with these JV partners. An ideal JV partner

is a well respected online marketer with very responsive and

very large opt-in lists. If Databases are like engines, JV

networks will fill those engines with the fuel they need.

* Affiliates: The best marketing systems use 1000′s of

affiliates to promote and market their products. This is

usually done in-house with their own affiliate program or

onsite software set up. Some use third party affiliate

programs like ClickBank, 1ShoppingCart, Commission Junction,

LinkShare, or Shareasale. Your ignition.

* AutoResponders: One of the most effective marketing tool

these systems use, autoresponders are essential for delivering

the sales. A series of follow-up e-mails will increase those

sales dramatically, studies have shown that it takes 6 or

7 follow-ups before someone purchases your product. Consider

the autoresponder like a fuel injection system.

* Tracking and Marketing Resources: All have extensive

tracking and marketing resources, usually located online

within a membership site. An easy to use and accessible

tracking system for affiliates is needed. So too are

marketing resources such as banners, links, coupons,

graphics, seo tactics, landing pages, lead capture pages,

brandable reports, articles and ebooks. Obviously, your toolkit.

* Viral Marketing: All great Internet marketing systems

use viral marketing techniques. This can be as simple a

brandable reports, articles, software or eBooks. Affiliates

can embed their own IDs and pass these viral products along

to their friends and visitors, these useful viral products

then get passed around all over the web. Creating links,

contacts, buzz and funneling prospects back to your

marketing system. Consider it your Turbo Charger.

* Online Forums: Many of the better Internet Marketing

systems will have an online forum where members can network

and interact. Offering workshops and tutorials. This is a

vital community building tool that must not be overlooked

or underestimated. It will greatly enhance the effectiveness

of any marketing system, building a foundation and launch pad

for any new products. Your gas station.

* Cross Promotion: These marketing systems can become very

complex: promoting programs within programs, cross networking

whole systems within systems, joint ventures within joint

ventures… Marketing seminars, conventions and workshops

are other lucrative features these systems use to market

their products and to network with other marketers. Hybrid fuel.

* Corporate Blogs: Most have company blogs or a network of

members’ blogs. Realizing the importance of these relatively

new mediums for getting the word out. RSS feeds are also used

to syndicate your sales message and content. That would be

your satellite radio.

* Affiliate Incentives: The better marketing systems have

affiliate incentives and contests to motivate the sales force.

From cruises to Ferraries…

* They Pay Their Affiliates On Time: Might seem trivial, except

for the affiliate. The best Internet marketing systems pay

their affiliate regularly and on time. They are trusted and

respected by affiliates and online marketers. This trust have

been built up over many years of good solid business

relationships. The best marketing systems are the ones that

can harvest and develop those relationships with thousands

or even millions of affiliates. Your accelerator.

* Automation: The one key element that makes all of the above

possible. These Internet marketing systems are automated to

the highest degree possible. Without automation these large

marketing networks could not function. Therefore, almost all

the day to day running of a marketing system is automated and

can run smoothly without much work or maintenance. The grease

that makes everything run.

* Internet: These marketing systems have taken full advantage

of the world wide web and used it to their benefit. It permits

global marketing with affiliates in every country around the

world. A large multinational marketing force that is made

possible only with the creation of the Internet. Consider it

the clue that connects the whole system.

The computer and the Internet make these whole automated

marketing systems possible. Closely studied and dissected,

these systems are complex, intricate creatures solidly

embedded into the Internet and the lives of millions around

the globe. Enabling lifestyles that offer mobility, freedom

and enrichment never before seen this side of a PowerBall

win!

When you picture these complex marketing systems, don’t think

of computers, databases, autoresponders, wires…

Rather, picture a sun drenched tropical beach with a light

breeze and a clear blue sky. Picture a person sitting to one

side, checking daily sales stats on a cool sleek shinny laptop…

don’t forget to zoom in real close and you will notice a slight

smug smile. But don’t stop there, if you stare really hard and

think about what you have just read, you will have a clear view

of an Internet marketing system.

…..
The author runs a modest Internet Marketing web site where you will find helpful online guides on RSS/Blogging, SEO, Affiliate Programs, List Building, Laptops, Internet Fax and quite a few Internet Marketing Tools. Including the very popular Free Desktop Calendar & Planner Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Article Source:
http://EzineArticles.com/?expert=Titus_Hoskins

Best Pet Supplies

Saturday, February 4th, 2012

People show so much love for their pet that they go overboard in buying pet supplies. Not only does it cost you unnecessary expenses, your home with so much pet supply but you will fill clutter which most of it your pet will never even use.

So buy wisely and get only those pet supplies your pet really needs. Below given are some ideas. Water and Food bowls. Your pet will use these bowls for many years, so do not skip. Buy in stainless steel as they last longer and are very easy to clean. Plastic bowls may be cheap, but it is very difficult to clean as it becomes old and many times it looses it shine and color. Pet food does not react stainless bowls.

Grooming pet supplies: Grooming supplies are available at online stores. Used correctly and regularly, it can help to stay your beloved pet huggable and clean.

Traveling pet supplies: If you travel often together with your pet, you may need special supplies such as well-ventilated, hard-sided kennels & harnesses. Also you may need a bag to carry your pet’s meds and grooming supplies wherever you go. And if you are traveling by car, you can get an adjustable car seat for your pet.

Toys are good for your pets. Your cat or dog can enjoy even some simple available play toys like old socks. But if you can afford you can get your pet some fancy toys. It will keep your pet busy while you may attend to some important issues. And remember, active toys will let your pets exercise while they also have fun. But you must be careful to choose only those toys that are safe for them.

Today pet supply stores everywhere are getting better and better. They are becoming an important dependable source for all pet needs like pet medicines, pet accessories and pet food. Pet are allowed in pet stores. So take your pets inside the stores to make sure that whatever accessories you have bought fit them perfectly and look good on them and see if your pet likes your choice.

Pet spas: You may now get you pets cleaned and groomed right inside some pet supply stores. Some stores offer cat nail clipping or free dog shampoos also.

Online stores: Some Pet supply stores have online website presence from where you may purchase from the comforts of your home. Forget the traffic, heat / cold or even long checkout times. Just log on to the net, order, pay online by credit card and your pet supplies will be delivered to your home. One advantage of online shopping is that you can check out several websites to compare stuff and prices with just few clicks. Online prices are also very competitive and some even provide you with free shipping if you meet their minimum order requirements.

[http://www.petsupplies4ypc.com]

Article Source:
http://EzineArticles.com/?expert=Stephen_Pappalau

Some Tip On Warm And Saltwater Fly Fishing

Friday, February 3rd, 2012

It is a different game and rules when you go warm water fly fishing as the species will attack and respond to reactions differently than the fish typically caught on flies in colder water. The techniques that use for fly fishing trout or salmon are similar, as trout or salmon are generally very violent feeders. Regardless of what type of tackles you have, whether new or old, fly fishing in warm water is definitely a different experience that you have come across.

When going for warm water fly fishing, the best technique for catching bass, is to keep the tip of your rod pointed at the fly at all times. A straight pull is the best technique to set the hook on bass mouths, even though raising the rod tips works with traditional casting equipment, with flies this will only succeed in giving the fish a grip with it mouth, enabling it to merely let go and swim away at any time. The type of files use is also very important, deer hair tied flies, a muddler or a wooly bugger minnow are the best to use and increase the rate of success in fishing.

Fun and Excitement during Warm Water Fly Fishing

While many argue that bass of any variety can provide a good meal, pan fish such as blue gill and black crappies not only taste good, there are excellent sport fish and are highly regarded by bait fishers and artificial-lure anglers alike. They are very easily caught during prespawning periods when the fishes are congregated in large schools. Crappies prefer a diet of minnows and using streamers can easily catch them. They will also strike subsurface flies, tiny crankbaits, small spinners and jigs. Crappies like to suspend in midwinter, so you may have to experiment to find the correct depth. Fly Fishing from the shore can be done if there is sufficient room for casting but considering the deeper waters you will be fishing for crappies wading will probably be out of the question. Casting from a boat is also maybe your best choice.

Saltwater Fly Fishing

Saltwater fly fishing has become one of the growing sports. Whether you’re looking to fish on local shores or to enjoy some fly fishing in a more exotic location such as the beaches of Caribbean or Mexico, saltwater fly fishing can be just as fun and rewarding. The problem is you may have limited amount of money to spend setting up the sport. The following is intended as a guide to tackling up on a limited budget and preparations to make for your saltwater fly fishing trip possible.

Get a New Rod

In general, the rod use for saltwater fly fishing is heavy than in freshwater fishing. Start looking with 9-weight rods, or a 15-weight rod and line for deep water to catch something big. Generally, the rods specifically designed for saltwater come with a higher price. We can saved money by looking at rods designed for Trout reservoir fishing, this type of rod also have saltwater proof fittings. Try to purchase from a fishing store, so that you can have a direct feeling of the rod before you buy.

Buy an Appropriate Reel

The Salt water has corrosive properties, so if you don’t want your reel to rust then look for reel with a level of saltwater resistance, all parts composed of materials such as titanium, stainless steel, or anodized aluminum. This is mostly important if you’re intending to go saltwater fly fishing in warm waters, where the corrosion will happen even faster. If you prefer a large arbour reel then there a several manufacturers who produce suitable reels. Okuma is a name well recommend on U.S. websites about these reels.

Lines

This is probably one area where it really pays to buy the best you can. Personally, I do most of my saltwater fly fishing with a 15 ft Sink tip line, so I would recommend buying a fairly decent line and then saving money by purchasing a cheaper intermediate and / or sinking line. Certainly line selection will be reflected by the areas you will be fishing, so seeking advice from others who saltwater fly fishing in the area or posting a query on an online forum will help you select the right line for you.

Flies

One source for the cheapest flies is those you tie yourself. However this can be very time consuming and the initial outlay on tying vice, materials and tools can be expensive. There are many fishing stores selling saltwater flies. I would recommend purchasing from Ocean Flies. You can let them know which areas and what type of species you’re attempting to catch and they will be able to recommend you on which flies are most suitable.

Leaders

If you ask the saltwater fishers what leader they use and you probably will get all different answers, but none will be wrong. But one area where there seems to be common agreement is the use of Fluorocarbon, rather than Nylon monofilament line, especially during daylight. It’s not cheap, but it can make the difference between catching fish.

Rent a Boat

You need to rent a boat for saltwater fly fishing, unless you already have one. The boat don’t have to be very fancy, a simple rowboat will do if that’s all you have. You should look for something that is inexpensive but very useful and safe; a 15-foot sailboat with some sort of protection again bad weather will look great. So, with the purchase of above items and a corrosion-resistant reel, and the rental of a good boat, you will have some of the basics for your saltwater fly fishing trip that may possible.

Cindy Heller is a professional writer. Visit Fly Fishing Women to learn more about warm water fly fishing and south florida fly fishing.

Article Source:
http://EzineArticles.com/?expert=Cindy_Heller

13 Steps to Successful Blogging

Thursday, February 2nd, 2012

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?

You should begin your blog with a free blog hosting service such as Journal Home or Blogger. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service is, in the case your blog doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your “move”. Simply add a last entry stating that your blog has “moved” and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!

2) Niche

A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family…you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors.

4) Traffic

It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your site in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs

Use multiple blogging accounts to attract more people. This means you should have a blog with JournalHome.com, Blogger.com, LiveJournal.com, Blog-City.com, tBlogs.com, etc. The more blog accounts the better. You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

8) Short & Concise

Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google AdSense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You’re a Professional

You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “Old Blog has been moved to New Blog please follow and bookmark this link for future reference. This way all returning visitors and new readers should not have any problem finding your new blog domain.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.

Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

About The Author

Ant Onaf is an expet SEO consultant. Ant Onaf has years of SEO related experience. His ingenuity, dedication, and passion for technology, internet marketing, & writing has made him an monumental icon on the World Wide Web. To learn more visit Ant Onaf blog here

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Investing in the Stock Market

Wednesday, February 1st, 2012

Foreword

Over the past few years the stock market has made substantial declines. Some short term investors have lost a good bit of money. Many new stock market investors look at this and become very skeptical about getting in now.

If you are considering investing in the stock market it is very important that you understand how the markets work. All of the financial and market data that the newcomer is bombarded with can leave them confused and overwhelmed.

The stock market is an everyday term used to describe a place where stock in companies is bought and sold. Companies issues stock to finance new equipment, buy other companies, expand their business, introduce new products and services, etc. The investors who buy this stock now own a share of the company. If the company does well the price of their stock increases. If the company does not do well the stock price decreases. If the price that you sell your stock for is more than you paid for it, you have made money.

When you buy stock in a company you share in the profits and losses of the company until you sell your stock or the company goes out of business. Studies have shown that long term stock ownership has been one of the best investment strategies for most people.

People buy stocks on a tip from a friend, a phone call from a broker, or a recommendation from a TV analyst. They buy during a strong market. When the market later begins to decline they panic and sell for a loss. This is the typical horror story we hear from people who have no investment strategy.

Before committing your hard earned money to the stock market it will behoove you to consider the risks and benefits of doing so. You must have an investment strategy. This strategy will define what and when to buy and when you will sell it.

History of the Stock Market

Over two hundred years ago private banks began to sell stock to raise money to expand. This was a new way to invest and a way for the rich to get richer. In 1792 twenty four large merchants agreed to form a market known as the New York Stock Exchange (NYSE). They agreed to meet daily on Wall Street and buy and sell stocks.

By the mid-1800s the United States was experiencing rapid growth. Companies began to sell stock to raise money for the expansion necessary to meet the growing demand for their products and services. The people who bought this stock became part owners of the company and shared in the profits or loss of the company.

A new form of investing began to emerge when investors realized that they could sell their stock to others. This is where speculation began to influence an investor’s decision to buy or sell and led the way to large fluctuations in stock prices.

Originally investing in the stock market was confined to the very wealthy. Now stock ownership has found it’s way to all sectors of our society.

What is a Stock?

A stock certificate is a piece of paper declaring that you own a piece of the company. Companies sell stock to finance expansion, hire people, advertise, etc. In general, the sale of stock help companies grow. The people who buy the stock share in the profits or losses of the company.

Trading of stock is generally driven by short term speculation about the company operations, products, services, etc. It is this speculation that influences an investor’s decision to buy or sell and what prices are attractive.

The company raises money through the primary market. This is the Initial Public Offering (IPO). Thereafter the stock is traded in the secondary market (what we call the stock market) when individual investors or traders buy and sell the shares to each other. The company is not involved in any profit or loss from this secondary market.

Technology and the Internet have made the stock market available to the mainstream public. Computers have made investing in the stock market very easy. Market and company news is available almost anywhere in the world. The Internet has brought a vast new group of investors into the stock market and this group continues to grow each year.

Bull Market – Bear Market

Anyone who has been following the stock market or watching TV news is probably familiar with the terms Bull Market and Bear Market. What do they mean?

A bull market is defined by steadily rising prices. The economy is thriving and companies are generally making a profit. Most investors feel that this trend will continue for some time. By contrast a bear market is one where prices are dropping. The economy is probably in a decline and many companies are experiencing difficulties. Now the investors are pessimistic about the future profitability of the stock market. Since investors’ attitudes tend to drive their willingness to buy or sell these trends normally perpetuate themselves until significant outside events intervene to cause a reversal of opinion.

In a bull market the investor hopes to buy early and hold the stock until it has reached it’s high. Obviously predicting the low and high is impossible. Since most investors are “bullish” they make more money in the rising bull market. They are willing to invest more money as the stock is rising and realize more profit.

Investing in a bear market incurs the greatest possibility of losses because the trend in downward and there is no end in sight. An investment strategy in this case might be short selling. Short selling is selling a stock that you don’t own. You can make arrangements with your broker to do this. You will in effect be borrowing shares from your broker to sell in the hope of buying them back later when the price has dropped. You will profit from the difference in the two prices. Another strategy for a bear market would be buying defensive stocks. These are stocks like utility companies that are not affected by the market downturn or companies that sell their products during all economic conditions.

Brokers

Traditionally investors bought and sold stock through large brokerage houses. They made a phone call to their broker who relayed their order to the exchange floor. These brokers also offered their services as stock advisors to people who knew very little about the market. These people relied on their broker to guide them and paid a hefty price in commissions and fees as a result. The advent of the Internet has led to a new class of brokerage houses. These firms provide on-line accounts where you may log in and buy and sell stocks from anywhere you can get an Internet connection. They usually don’t offer any market advice and only provide order execution. The Internet investor can find some good deals as the members of this new breed of electronic brokerage houses compete for your business!

Blue Chip Stocks

Large well established firms who have demonstrated good profitability and growth, dividend payout, and quality products and services are called blue chip stocks. They are usually the leaders of their industry, have been around for a long time, and are considered to be among the safest investments. Blue chip stocks are included in the Dow Jones Industrial Average, an index composed of thirty companies who are leaders in their industry groups. They are very popular among individual and institutional investors. Blue chip stocks attract investors who are interested in consistent dividends and growth as well as stability. They are rarely subject to the price volatility of other stocks and their share prices will normally be higher than other categories of stock. The downside of blue chips is that due to their stability they won’t appreciate as rapidly as compared to smaller up-and-coming stocks.

Penny Stocks

Penny Stocks are very low priced stocks and are very risky. They are usually issued by companies without a long term record of stability or profitability.

The appeal of penny stock is their low price. Though the odds are against it, if the company can get into a growth trend the share price can jump very rapidly. They are usually favored by the speculative investor.

Income Stocks

Income Stocks are stock that normally pay higher than average dividends. They are well established companies like utilities or telephone companies. Income stocks are popular with the investor who wants to own the stock for a long time and collect the dividends and who is not so interested in a gain in share price.

Value Stocks

Sometimes a company’s earnings and growth potential indicate that it’s share price should be higher than it is currently trading at. These stock are said to be Value Stocks. For the most part, the market and investors have ignored them. The investor who buys a value stock hopes that the market will soon realize what a bargain it is and begin to buy. This would drive up the share price.

Defensive Stocks

Defensive Stocks are issued by companies in industries that have demonstrated good performance in bad markets. Food and utility companies are defensive stocks.

Market Timing

One of the most well known market quotes is: “Buy Low – Sell High”. To be consistently successful in the stock market one needs strategy, discipline, knowledge, and tools. We need to understand our strategy and stick with it. This will prevent us from being distracted by emotion, panic, or greed.

One of the most prominent investing strategies used by “investment pros” is Market Timing. This is the attempt to predict future prices from past market performance. Forecasting stock prices has been a problem for as long as people have been trading stocks. The time to buy or sell a stock is based on a number of economic indicators derived from company analysis, stock charts, and various complex mathematical and computer based algorithms.

One example of market timing signals are those available from http://www.stock4today.com.

Risks

There are numerous risks involved in investing in the stock market. Knowing that these risks exist should be one of the things an investor is constantly aware of. The money you invest in the stock market is not guaranteed. For instance, you might buy a stock expecting a certain dividend or rate of share price increase. If the company experiences financial problems it may not live up to your dividend or price growth expectations. If the company goes out of business you will probably lose everything you invested in it. Due to the uncertainty of the outcome, you bear a certain amount of risk when you purchase a stock.

Stocks differ in the amount of risks they present. For instance, Internet stocks have demonstrated themselves to be much more risky than utility stocks.

One risk is the stocks reaction to news items about the company. Depending on how the investors interpret the new item, they may be influenced to buy or sell the stock. If enough of these investors begin to buy or sell at the same time it will cause the price to rise or fall.

One effective strategy to cope with risk is diversification. This means spreading out your investments over several stocks in different market sectors. Remember the saying: “Don’t put all your eggs in the same basket”.

As investors we need to find our “Risk Tolerance”. Risk tolerance is our emotional and financial ability to ride out a decline in the market without panicking and selling at a loss. When we define that point we make sure not to extend our investments beyond it.

Benefits

The same forces that bring risk into investing in the stock market also make possible the large gains many investors enjoy. It’s true that the fluctuations in the market make for losses as well as gains but if you have a proven strategy and stick with it over the long term you will be a winner!

The Internet has make investing in the stock market a possibility for almost everybody. The wealth of online information, articles, and stock quotes gives the average person the same abilities that were once available to only stock brokers. No longer does the investor need to contact a broker for this information or to place orders to buy or sell. We now have almost instant access to our accounts and the ability to place on-line orders in seconds. This new freedom has ushered in new masses of hopeful investors. Still this in not a random process of buying and selling stock. We need a strategy for selecting a suitable stock as well as timing to buy and sell in order to make a profit.

Day Trading

Day Trading is the attempt to buy and sell stock over a very short period of time. The day trader hopes to cash in on the short term fluctuations in a stock’s price. It would not be unusual for the day trader to buy and sell the same stock in a matter of a few minutes or to buy and sell the same stock several times a day.

Day traders sit in front of computer monitors all day looking for short term movement in a stock. They then attempt to get in on the movement before it reverses. The real day trader does not hold a stock overnight due to the risk of some event or news item triggering the stock to reverse direction. It takes intense concentration to monitor the minute by minute movement of several stocks.

Day trading involves a great deal of risk because of the uncertainty of the market behavior over the short term. The slightest economic or political news can cause a stock to fluctuate wildly and result in unexpected losses.

There are a few people who make respectable gains day trading. The people who probably make the most are the self proclaimed “experts” who sell the books or operate the web sites that cater to the day trader. Because of the profits to be made from sales to people who want to get rich quick, they make it seem as attractive as possible. The truth is that in the long run more people lose than gain by day trading. This does not translate into a very good investment.

Harry Hooper has over 30 years experience in portfolio management. He is the senior stock tracker for http://www.stock4today.com.

Article Source:
http://EzineArticles.com/?expert=Harry_Hooper

Safety On Lawn Tractors

Tuesday, January 31st, 2012

Every gardener riding a lawn tractor should be concerned about safety. But, most homeowners don’t take much time thinking on how risky can be driving lawn tractors. It is obvious the indestructible feelings that you feel when driving a large lawn tractor. You are there, sitting on top of a extremely powerful machine which responds to your orders instantly. However, there are many things, not desired, that can happen very quickly, putting you as operator and others in a terrible danger. Statistics out there say that year after year, many people experience lawn tractors accidents due to either an incorrect or unsafely use.

Lawn tractors are probably the most powerful tool you might offer to any garden. They are the best solution for advanced landscapers. Lawn tractors will help those people who don’t have much time to take care of their large lawns. Among many other features, they are reliable, efficient, extremely fast as well as really easy to drive, getting a lot of fun while working, what else do you need?. Nevertheless, not everything is gold what it shines; they can be double-edge weapons for those who don’t respect the safety requirements. A lawn tractor is a dangerous equipment, so use it consciously and following the manual’s operator.

Here you have some important points to have in mind when driving a lawn tractor:

  • Clear the mowing area from objects that could avoid a fluent work. This is a very important premise that most homeowners forget. It might happen to run over a small piece of metal or hardwood. This will risk you to send the piece in question out the side of the lawn tractor, and therefore injure anyone within hundred feet around the operator.
  • Wear always safety wear when operating power tools. Thick shoes can save your feet, if they get close to the lawn tractor’s sharpen blades. And wearing goggles is as simple as protect your eyes from flying insects direct impacts.
  • No matter what they say, you must keep safety shields in place on the tractor. You never know when these guards will be required.

Driving Experience When Riding Lawn Tractors

You, as an experienced lawn tractor driver, might be thinking on the years of experience you’ve got over the years. Even though your considerable driver skills and how conscientious you are with your tractor, you never have to trust on power machines, and should be aware all the time. At http://www.lawn-mowers-and-garden-tractors.com, we try to be aware of all gardening tools, because we know how important is the safety throughout your garden for you and your family.

What are the most typical mistakes when operating a lawn tractor? As we have said above, not cleaning the mowing area can be quite dangerous, but there is no choice when the lawn tractor blades are exposed. Try to use blades guards in order to decrease the cutting risk when operating those tractors designs, whose mowing blades are totally exposed. Landscapers always think that anything can happen to them, because they know everything relating to lawn mowers and garden tractors. Please, be as careful as you can, especially when riding a tractor on an incline. It might tip over and therefore creating the chance of blades falling down over you., it could happen, why not? Most mower and tractor manufacturers are designing currently machines with the weight evenly distributed. This will avoid the tipping over easily.

One sentence we want to insert into gardeners’ minds is : The more prepared you are for any kind of circumstance concerning accidents and safety, the better off you will be. Just remember to wear lawn tractors safety equipment, including goggles, thick shoes and gloves if necessary. If you ignore one of the small safety details when riding these machines, you could end up reproaching yourself why did not you do it. Gardening injuries are as typical as many others and lawn tractors are not a child’s game.

Andrew Caxton is a successful author who contributes adding articles regularly to [http://www.lawn-mowers-and-garden-tractors.com] – A specialized lawn care website that carries articles on different models of riding lawn mowers [http://www.lawn-mowers-and-garden-tractors.com/riding-lawn-mowers.html] and lawn tractors [http://www.lawn-mowers-and-garden-tractors.com/lawn-tractors.html].

Article Source:
http://EzineArticles.com/?expert=Andrew_Caxton

How to Choose a Resume Writing Service

Friday, January 27th, 2012

Having an attention-grabbing resume is one of the most important parts of the job search. Your resume and cover letter are your introduction to a potential employer; and without a strong introduction, you may never get another chance to make a good impression. As a result, the success of your job hunt can hang on how well your resume is written.

Maybe you are entering the work force after graduating from college. Or maybe you just need to find a new job. Regardless of why you are looking for work, a skilled resume writer has the power to help you get your foot in the door.

Why Should I Use a Resume Writer?

Resume writing services are more than just a word processing or proofreading service. A resume writer takes your work experience, education, your strengths and weakness, and ties it all up into one little package. Although people usually think of their resume as a simplistic listing of their education and experience, it is actually more like a sales document. In order for your resume to effectively sell you, it not only has to be well written and visually appealing, but also has to present the goods – you – in the best possible light.

Sound easy? Of course not. Why is it, then, that so many people attempt to write their resumes on their own? You wouldn’t try to write a legal contract when the outcome could impact the rest of your life – you would hire a lawyer. By the same token, you should entrust your resume to a professional resume writer.

What Does a Resume Writer Do?

A resume writer’s goal is to convince potential employers that you are perfect for the job. In order to sell your strengths, a resume writer will:

  • Discuss your career focus and gear your resume to your unique goals
  • Choose the best format to highlight your strengths
  • Write an attention-getting summary or list of objectives
  • Use convincing language to maximize your strengths and minimize your weaknesses
  • Personalize your resume in a way that shows you off to your best advantage
  • Make your resume available in different file formats if needed
  • Make changes as necessary

Of course, a resume doesn’t really stand by itself. Your career decisions, where and how you search for jobs, and the quality of your cover letter all impact how your resume is received. In other words, if you are looking for work in the wrong places, or don’t introduce your resume properly in the cover letter, it won’t matter how dazzling your resume is.

Resume writing services often offer a whole package approach to resume writing. To ensure that you land your dream job, your resume writer may offer additional services, such as:

  • Career consultation
  • Job search consultation
  • Cover letter writing
  • Resume distribution
  • Interview preparation

What Should I Look for in a Resume Writing Service?

A good resume writing service is one that offers you everything necessary to get the attention of potential employers. When shopping for a resume writer, you should look for:

  • Convincing literature on their services - Whether you are browsing a website or looking at an informational pamphlet, pay close attention to how convincing the literature is. If they can’t sell themselves, they likely won’t be able to do a good job of selling you.
  • A good reputation - Don’t forget to Google! If a resume writing service is worth its salt, you should be able to find good reports from happy customers. Even more importantly, if they aren’t any good you are almost certain to find complaints.
  • Experience - Your career is in your resume writer’s hands, so make sure you choose someone with experience. If your career is in a specialized field, you might even want to look for a resume writer who specializes in the field – a writing service that knows the industry will also know what its employers look for in a resume.
  • Education - Submitting a resume with errors is embarrassing enough, but when you’ve paid to have it done right it’s downright tragic. Make sure your resume writer is educated and/or certified, so that you can be sure you’re getting your money’s worth.
  • Personal attention - You don’t want someone who is going to simply plug your information into a resume writing program – you could do that yourself. In order for your resume to stand out, it needs a unique touch that can only be achieved if your resume writer has taken the time to discuss it with you.

Of course, when you are shopping for a resume writing service, don’t forget to listen to your gut. You will have to work closely with the writer during the creation of your resume, so it is important to feel comfortable with him or her.

Putting Your Career First

Hiring a resume writer ensures that your resume looks professional and gets attention. Although the expense may seem unnecessary, consider that you have already invested thousands of dollars into your education so that you could simply get to this point. When your entire career is at stake, don’t throw it away over a typo or a passive verb! A resume writing service can help you make your dream job a reality.

Jason Kay is a professional resume writer who contributes to websites such as JobGoRound, which provides career information and advice. Learn the best resume writing tips, cover letter tips, and interviewing tips. Also read resume service reviews and submit your resume for a free resume analysis

Article Source:
http://EzineArticles.com/?expert=Jason_Kay

The Impact Of LCD Television

Thursday, January 26th, 2012

LCD televisions are usually brighter than plasma TVs, and many can double as a computer monitor or media-center display. LCD televisions are now coming out bigger and at prices that are really starting to compete with those of similar-size plasma TVs. LCD televisions tend to have a slightly slower response time than their plasma counterparts. LCD televisions use less energy that their plasma counterparts and tend to have a longer lamp life (although recent advances in plasma technology have made the lamp life issue almost a moot point).

LCD

LCD Television technology has advanced greatly, particularly with respect to the reproduction of black levels. Large LCD televisions can literally be hung on the wall, while smaller sets, up to 21-inch screen size, can easily fold under a wall cabinet. The only major drawback with LCD television sets is that larger screen size LCD panels are usually more expensive than their plasma equivalents. Though LCD Television sets are turning out to be even more affordable than ever, with 40-inch LCD TV sets selling almost on par with similar screen-size plasma televisions, yet LCD televisions still represent an expensive investment.

Although Plasma TVs seem to be getting all the attention in this area, the LCD television is also making an impact. Plasma televisions share most of the same characteristics as LCD televisions, but do show strength in areas that LCD’s come up short. Many people feel that and LCD television showing a blank, black picture, can appear almost gray in contrast to the plasma image which is much closer to a true black. Up until recently, it was rare to see an LCD television in a 37-inch screen size. Size is still an issue with respect to LCD Television.

Smaller sizes are therefore the rule when in comes to LCD Television. These new LCD Televisions are all set to go head-to-head against plasma screens for the future of TVs. The main things one has to see are the size of the LCD Television and the price of the TV. You have to see the factor called the higher Color depth, of the LCD Screen the ability of the Screen to show more number of Colors, shorter response times by which the LCD Television is able to show even fast moving objects with out blurring the fast movements.

LCD

LCD’s on the other hand look best when viewed straight on. LCD panels have been used for a number of applications, including computer monitors and television displays.

Television

Television (TV) product specifications are obtained from merchants or third parties and although we make every effort to present accurate information. Burn-in is no longer much of a concern as it used to be with plasma televisions up to the recent past, especially for people with normal TV viewing requirements. Flat panel televisions are quickly becoming quite commonplace on store shelves and in consumers’ homes. Sony Bravia KDL-40V2500 40-inch 1080p LCD Television The Sony KDL-40V2500 is a 40-inch 16×9 LCD television with a native pixel resolution of 1920×1080 (1080p) and a real world contrast ratio of 1,300:1. The detail, color consistency, and contrast, on this LCD television is great.

Clint Thomas is a successful Webmaster and publisher of www.TvThroughTime.com [http://www.TvThroughTime.com]. He provides more information about televisions and television issues [http://www.TvThroughTime.com] that you can research in your pajamas on his website.

Article Source:
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Business Card Etiquette

Thursday, January 26th, 2012

When doing business abroad it is important to understand the local culture. Culture includes areas such as a country’s norms, values, behaviours, food, architecture, fashion and art. However, one area of culture that is important for the international business person is etiquette. Understanding business etiquette allows you to feel comfortable in your dealings with foreign friends, colleagues, customers or clients. Knowing what to do and say in the right places will help build trust and open lines of communication. One aspect of etiquette that is of great importance internationally is the exchanging of business cards. Unlike in North America or Europe where the business card has little meaning other than a convenient form of capturing essential personal details, in other parts of the world the business card has very different meanings. For example, in Japan the business card is viewed as a representation of the owner. Therefore proper business etiquette demands one treats the business card with respect and honour. Below we have provided you with a few examples of international business card exchange etiquette that may help you on your business trips abroad. General Business Card Etiquette Tips: o Business cards are an internationally recognised means of presenting personal contact details, so ensure you have a plentiful supply.
o Demonstrating good business etiquette is merely a means of presenting yourself as best you can. Failure to adhere to foreign business etiquette does not always have disastrous consequences.
o When travelling abroad for business it is advisable to have one side of your business card translated into the appropriate language.
o Business cards are generally exchanged at the beginning of or at the end of an initial meeting.
o Good business etiquette requires you present the card so the recipient’s language is face up.
o Make a point of studying any business card, commenting on it and clarifying information before putting it away. Business Card Etiquette in China o Have one side of your business card translated into Chinese using simplified Chinese characters that are printed in gold ink since gold is an auspicious colour.
o Ensure the translation is carried out into the appropriate Chinese dialect, i.e. Cantonese or Mandarin.
o Your business card should include your title. If your company is the oldest or largest in your country, that fact should be highlighted on your card.
o Hold the card in both hands when offering it.
o Never write on someone’s card unless so directed. Business Card Etiquette in India o If you have a university degree or any honour, put it on your business card.
o Always use the right hand to give and receive business cards.
o Business cards need not be translated into Hindi as English is widely spoken within the business community. Business Card Etiquette in Japan o Business cards are exchanged with great ceremony.

o Invest in quality cards.
o Always keep your business cards in pristine condition.
o Treat the business card you receive as you would the person.
o Make sure your business card includes your title. The Japanese place emphasis on status and hierarchy.
o Business cards are always received with two hands but can be given with only one.
o During a meeting, place the business cards on the table in front of you in the order people are seated.
o When the meeting is over, put the business cards in a business card case or a portfolio. Business Card Etiquette in the UK o Business card etiquette is relaxed in the UK and involves little ceremony.
o It is not considered bad etiquette to keep cards in a pocket.
o Business cards should be kept clean and presentable.
o Do not feel obliged to hand out a business card to everyone you meet as it is not expected.

Neil Payne is Director of Kwintessential Ltd, a London based Cross Cultural Communications Consultancy.

Article Source:
http://EzineArticles.com/?expert=Neil_Payne

How to Keep Off Belly Fat If You Have to Dine Out Often

Thursday, January 19th, 2012

Ok, so you made the commitment to lose weight and keep off belly fat. You’ve calculated your Body Mass Indicator and made the decision to become more physically active. You’ve set some realistic goals for yourself. So what’s the problem? Your busy schedule and hectic social life forces you to dine out often and this makes it more difficult to keep off belly fat.

Let’s face it, anyone can lose weight. That’s not the biggest challenge. Keeping the weight off is a bigger challenge. I can tell you that you can still dine out and keep off the belly fat.

Here are some tips to help you when you dine out:

Order a la carte. That way you can order just what you feel like eating. You can also request an appetizer as your entree. Some entrees are enough for the main course.

Ask for a half serving. If they can’t prepare half a serving ask them to doggy-bag the other half. It will remove the temptation to eat it all at once. You can save the rest for later or split your meal with someone else if you are dining with others.

Be careful eating from the salad-bar. It looks healthy and makes you feel good eating salad. However, depending on the dressings you select you could end up with a salad drowning in unhealthy oil. Look for diet dressing or bring your own. This alone will go a long way in helping to keep off the belly fat.

Be cautious of the great smelling hot buttered bread. It smells delicious and is hard to resist. If you must, ask for plain and not buttered. If you can, ask for breadsticks instead of rolls. Definitely, refuse the offers to bring more bread if you want to keep off the belly fat while dining out often.

Ask for dressings and sauces to be served on the side. This way you have control over how much you consume. Remember the goal is to keep off belly fat.

Remember that drinks can also add on the calories. Alcohol packs on the calories. Try a little mineral water.

Watch out for the hidden calories in chicken and veal which are not as healthy when coated with breading and fried in oil.

You can enjoy a little dessert but try to split it with someone else if you can. If you are alone consider giving half away. You might make a new friend and at the same time keep off the belly fat.

It’s great that you get a chance to eat out often and try different foods. It’s not so great that you have to worry about keeping your belly fat in check. You don’t have to worry as much if you control what and how much you eat when you dine out. Don’t think of this as a diet but more so as management of a healthy eating life style.

Making a few minor adjustments when you are dining out, will go a long way, to helping you keep off the belly fat.

For more helpful information regarding losing belly fat, burning calories and starting on the road to a healthier and happier life take a look at http://www.Good-Bye-Belly-Fat.info where you will find some excellent resources and information.

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Tips For Cooking With Real Firewood

Saturday, January 14th, 2012

I love to cook over real fire! Whether on a gas grill, charcoal grill, smoker grill, fire pit or even in my fireplace, cooking with fire is fun and creates unique and delicious aromas and flavors that enhance many foods greatly. But by far my very favorite way to cook is over a real hardwood firewood fire. While good charcoal and smoker cooking can certainly give you some nice char-broiled wood flavors, there is nothing quite like a real wood fire. There is something very primitive and romantic about it, harking back to pre-modern times when food was all cooked over an open wood fire.

Most people do not take advantage of real wood to cook anymore because technology has made things easier for us. Between gas stoves and grills and easy to light charcoal, cooking with fire is quick, easy and pretty much hassle free nowadays. However, there is something to be said for a leisurely afternoon, building a real fire and then using that fire to perfectly cook your grilled meal. Sometimes I don’t want “quick”, “easy” or the bare minimum.

So for all those like-minded grillers out there, those who want to get a little more primitive and a lot more delicious, here are some tips for how to cook with real firewood on your grill, fire pit or even in your fireplace. It takes some time and it take some practice to get right, but I think you will love the results!

Choose Good Hardwoods

At the heart of great wood cooking is good firewood which burns long, hot and gives off savory aromas. Don’t skimp in this department! All of the smoky, grilled flavor that you get in your food comes from your wood so if you use bad wood, your results will be bad. So what is bad? First of all, avoid softwoods in general.

Softwoods burn easily and hot but don’t burn as long and don’t tend to develop long-lasting hot embers at their core. Softwoods, like pine for example, also tend to be fairly resinous and many give off piney or other sharp smells which, while not unpleasant, do not pair well with food. You can use softwoods to help get your fire started, but what you really want for the majority of your firewood is good, seasoned hardwoods.

Hardwoods are denser and will burn longer and hotter. They take longer to get started, but the extra work is worth it. There are dozens of hardwoods that make great fuel for cooking, some of which have very distinct and delicious aromas and flavors. Oak is very common, which gives off a rich, smokey aroma. I prefer fruit and nut woods as they tend to have a milder, almost sweet, aroma. Some excellent choices are almond wood, apple wood, pear wood, and pecan wood, if you can find them. Most people know about mesquite and hickory for smoking, but they are also hardwoods which make excellent fuel. If you happen to live on a vineyard, old grape vine cuttings make great wood for quick fires!

Build Your Fire Ahead

As I mentioned above, starting a hardwood fire can take some time to really get going. In addition, because you want to cook with embers as much as possible, you want to give your fire a chance to burn down as much as possible before you throw food on top. This can take quite a long time and depending on how much you are planning to cook and how big your fire pit or grill is, this can take literally several hours to build the fire, keep feeding it to build up a core of embers, and then let the large flames die down before starting to cook. Of note, while I generally prefer to do this type of wood fire cooking on an outdoor fire pit with a grill grate, most people don’t realize that you can burn a wood fire in most heavy duty charcoal grills as long as it is big enough. I have used the large Weber 22-1/2″ charcoal kettle grills to good effect as well as some Char-Broil charcoal grills.

Cook with Embers

As mentioned above, when cooking with real firewood, cooking over the hot embers is ideal. Why? A new fire, which has just been started does not give off much heat. Additionally, there are large flames coming up from the wood. If you lay a grill grate across this young fire, you will not get much radiant heat and instead will have big open flames lapping up around your food. This spells disaster for grill cooking! Your food will not cook on the inside very fast and the outside will catch fire and get burned to a crisp in no time!

To avoid this and to get the most of your firewood, take your time and start early. Red glowing embers give off tons of heat and don’t have big flames. If cooking in a fire pit or large grill, start your fire early and keep adding wood for a while to build up a deep core of hot, glowing red embers at the bottom. Then let the top wood burn down until you barely have any flames left, just a big, deep pile of red embers. These embers give off a lot of heat and because they don’t have large flames, they are less likely to char your food to a crisp. Only then should you lay your grill grate across and add your food. If you are cooking a lot and the heat starts to die down, stirring the embers with a poker helps to get more oxygen to the wood and will increase the heat for a while. If you really need more fuel, you can add firewood to the side and only push it over, under the cooking area, when it has burned down and no longer has large flames.

Rotisserie Cooking

One way to get a lot out of your wood fire cooking is to use a rotisserie. There are various rotisserie contraptions that can be purchased at grilling and camping supply stores. These are basically a large motorized or hand-turned spit that rotates over your fire pit. This is advantages for several reasons. First of all, for large roasts, such as whole poultry, pigs, and other large roasts, it gives you a very even, consistent cooking heat throughout the meat so that your food stays succulent and evenly done.

Also, for these larger roasts, laying them directly over hot embers can burn the surface long before the interior is even warm. Finally, the rotisserie can hold your food a considerable distance above your wood fire so that you can even cook over open flames without your food burning. If high enough, only the rising heat, not the actual flames, reaches your food, which is perfectly rotated in the aromatic smoke. Therefore, prep time is reduced as you don’t have to burn your wood down to embers first, although some embers help to supply adequate heat. For grilled leg of lamb and whole chicken and game birds, rotisserie cooking over a fire pit is one of my favorites!

Fireplace Cooking

In the winter it is often too cold outside to cook outdoors. However, many of us have a wonderful real wood cooking area right in our homes, although some of us don’t realize it. Most fireplaces are used exclusively for heat and ambiance these days, but years ago it was the primary cooking area in many houses. I love hearth cooking and it is not as difficult as most people think. For most types of fireplace cooking, special equipment is needed. There are fireplace cranes available which hold a handled Dutch oven pot or kettle over your fire to cook stews, soups or coffee. Fireplace grills are available which is basically a grill grate that sits over your firewood grate in the fireplace and allows you to grill any number of foods.

Even fireplace rotisseries are available which sit just in front of the fireplace and slowly turn your roast meats. But if you don’t want to invest in any extra equipment, there is always string-turned fireplace cooking. Traditionally a way to roast a leg of lamb in front of the fire, I have adapted string-turning to roast a number of different types of roasts, from whole poultry to tri-tip. All you need is a long piece of kitchen twine and a screw or hook installed in your mantle above your fireplace. The weight of the roast slowly spins it on the string so that you have a poor man’s rotisserie without a lot of extra equipment!

An Alternative

Finally, if all of the above seems like too much work and too much hassle there are easier alternatives to infuse wood smoke flavor into your food. Using smoking wood chips or chunks in either a barbecue or dedicated smoker grill is an option. Smoker cooking can really give you rich, aromatic smoke flavors in your foods. However, because you are using standard charcoal or gas as a fuel source, you avoid much of the hassle of cooking with real firewood.

I hope these tips help to get you started cooking with real firewood to bring your grill cooking to a new level of fun and flavor. Remember to always be safe when using fire of any type! Follow all basic fire safety rules so that only your food gets cooked!

Josh Dusick is the editor of the Fire Pit and Grilling Guru website at http://www.firepit-and-grilling-guru.com where you can get information about grills, barbecues, fire pits, indoor grills, firewood, charcoal, grill and fire pit cooking, cooking in your fireplace, grill food and wine pairing and even how to build an outdoor fire pit. Take your cooking with fire to the next level!

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Politics – Bread and Circuses

Thursday, January 12th, 2012

There’s an old saying: “If you want to know what’s really going on, follow the money trail.”

If you do not understand money, banking and finance, you cannot really understand politics. For the motivation of politics and politicians is ultimately the accumulation of money and resources. Money and resources = power.

Many people object to this statement. One of my clients said, “I grew up in the 60′s during the civil rights movement. That was a purely political and altruistic agenda that had nothing to do with money.”

In the 1960′s however, the United States was unquestionably the world’s greatest economic power. Our currency was strong. When you are abundant and strong, you feel magnanimous. In 2007, our economy is weak, our debt is high and our currency is declining. The current corrupt and mean-spirited political environment is a reflection of our country’s declining economic status.

The OMB predicts that by the year 2012, the national debt of the United States will be 11.466 trillion dollars. This figure does NOT account for unfunded liabilities like Social Security.

The total amount of dollar denominated debt (including unregistered derivatives securities) worldwide has been estimated at 1.2 quadrillion dollars. That’s right folks. 1.2 quadrillion. The dollar has been hyper-inflated on a planetary scale.

How has this happened? To understand that, you have to understand how money is created and manipulated. A great place to start is to read the book called “The Creature From Jekyll Island.

The money we use is monetized debt. It has no value whatsoever. Today, money is not backed by anything tangible, other than the “full faith and credit of the United States.” What does that mean? It means the future work, sweat and productivity of the American people.

It is a startling fact that if all dollar denominated loans and debts were paid off, all of our money would disappear. Therefore, even if Congress wanted to pay off the national debt, it could not do so without destroying the economy!

Look at the top of any bill of any denomination, and you will find “Federal Reserve Note.” Do you know what a note is? It is a promise to pay, a certificate of debt. The money we use are just a fancy IOU’s. Unfortunately, the Fed, in cooperation with Congress, has played fast and loose with our currency. When you discover how money is created, you will understand the truth of this statement: “Money DOES grow on trees.” Those who control the creation of money control the economy, and the lives of everyone in the nation. Economic cycles of boom and bust are not natural economic occurrences, but artificially created conditions due to the manipulation of the money supply.

Did you know that legal tender laws FORCE Americans to use Federal Reserve Notes? Look on the left hand side of the bill: “This note is legal tender for all debts, public and private.” It is illegal in the United States to use gold or silver as money. If you refuse to accept Federal Reserve Notes in exchange for your valuable goods and services, you can be thrown in jail. The power of the State is used to enforce legal tender laws.

The debasing of our currency (and thus our economy) is the most important crisis facing our country, and the world, because the dollar is the linchpin of international finance. [1] The growth of the unregistered derivatives market has hyper-inflated the dollar to the point where the international financial and banking system is in turmoil. At the present moment, and behind the theater of politics, the world is confronted with an international banking and currency crisis which is being completely ignored by the mass media in the United States (so what else is new?)

Called “Wantagate” by those in the know, it is a story of fraudulent financial manipulation that involves the highest banking and political officials in the United States, and the world.

How can such a gigantic crisis go unreported?

Because the focus is on politics!

Pick up a copy of the New York Times, the Washington Post, or the L.A. Times. Listen to the news. Listen to NPR. The news is, almost exclusively, political. What economic news is reported is mostly mundane stuff like the Dow Jones industrial average.

Politics and political intrigue obscures the fundamental economic and financial realities underlying the actions politicians take. In other words, the bread and circuses of politics takes your attention away from the money trail. Following the money trail will ALWAYS explain the actions of politicians.

For example, why did we go to war in Iraq?

The government says that we did it to establish democracy, or remove WMD’s, or destroy Al Queda, blah, blah, blah. Former secretary of State Jim Baker said facetiously that we invaded Iraq because of “oil, oil, oil.” Well that, at least, is partially true. According to Christopher Story, noted U.K. intelligence analyst, one of the fundamental reasons for invading Iraq was the takeover of the Rafidain Bank, Saddam Hussein’s private bank. The Rafidain Bank had trillions of dollars worth of assets and billions in gold bullion. That money properly belongs to the people of the United States via the U.S. Treasury, as the spoils of war. According to Story, Saddam’s money was stolen by criminal operatives within the U.S. intelligence community — with full knowledge of officials at the highest levels of government, including the President, the Vice President, the Treasury secretary and the Homeland Insecurity chief — and parked in offshore bank accounts. This money is “off the books,” because the people who stole it cannot identify source of funds. In any legitimate banking transaction, official codes are issued which identify the financial institutions on both ends of the transaction, and where the money came from. This is not possible with stolen money. For the rest of the story, see the link below in the Resource Box.

We are spending 10 billion dollars every day to fund the war in Iraq. The war has so far, as of this writing, cost almost 500 billion dollars and President Bush has just submitted a request to Congress for 200 billion more. Moreover, the war in Iraq is being privatized, which means that private contractors are making billions from this war. Meanwhile, our brave men and women in the military fight and die — for what? [2]

Governments throughout history have printed money and debased the currency to fund their conflicts. When the currency becomes devalued, it loses its purchasing power, and prices rise. This is the genesis of inflation. Inflation is not rising prices, it is the debasing of the currency.

The only legitimate way for governments to get money is through taxation. But politicians do not like to raise taxes because the voters will throw them out of office. However, the political scientists in Congress and the monetary scientists at the Fed have devised a brilliant scheme to spend more and more money and keep themselves in power: simply print and create more and more of it. The process by which this occurs is complex and obfuscated, but the bottom line is that the population is taxed by inflation when the money supply increases too rapidly. Each dollar buys less and less, you see. Inflation is a hidden tax — a cowardly trick imposed by politicians (and bankers) who hide behind the power of the state to enforce legal tender laws.[3]

Moreover, when money is created from nothing, the size and power of government grows larger and larger, sapping the economy. Money that would have been used to start businesses and employ people is wasted by government cronyism. Regardless of who is in power — capitalists, socialists, liberals, conservatives, Democrats or Republicans — political parties always use the power of the state to enforce their decrees. Thus, government grows and the political structure of a nation becomes more and hierarchical, fertile soil for the growth of tyranny.

Political parties and groups exist first and foremost to advance an economic agenda. Study the bills Congress passes. Almost all of them have language benefiting special interests — tax breaks, government contracts, etc.

Political parties did not exist in 1789. Many of the founders of the United States were against the establishment of political parties. George Washington, in his farewell address in 1796, said,

“They [political parties] serve to organize faction, to give it an artificial and extraordinary force; to put, in the place of the delegated will of the nation, the will of a party, often a small but artful and enterprising minority of the community; and, according to the alternate triumphs of different parties, to make the public administration the mirror of the ill-concerted and incongruous projects of faction, rather than the organ of consistent and wholesome plans digested by common counsels, and modified by mutual interests.”

Although the motivation of the founders of the United States was rooted in the ideals of freedom, economic issues — such as taxation — played a very important role. Moreover, the creation of a central bank was one of the fundamental issues that divided the founders. Whether or not a political party begins it’s life with a set of high ideals, once it becomes established, it ‘s main motivation is to stay in power. Then it always becomes a vehicle to protect the vested interest.

So people, do not become distracted by the bread and circuses of political theater, for that is what politics is.

Look underneath the superficialities of the news and always ask yourself these questions:

1) Who stands to gain financially by a declared government policy?

2) Where is the money trail?

In this way you may uncover the true motivations behind the actions of the actors on our political stage.

You can then begin to identify people who are open and honest, and vote for them. The crooks, of course, stand out like sore thumbs.

_________________________________

Footnotes:

[1] In an interview for the German magazine Stern, Allan Greenspan, former Fed chief, says that the Euro is rapidly replacing the dollar as the world’s reserve currency. Greenspan said that the dollar is still slightly ahead in its use as a reserve currency, but added that “it doesn’t have all that much of an advantage” anymore. And why is that, do you think?

[2] According to the FRONTLINE documentary “Private Warriors,” private military contractors comprise the second largest “force” in Iraq. There are as many as 100,000 civilian contractors and approximately 20,000 private security forces currently in Iraq, and the number is growing.

[3] Here’s an historical example (there are many): The Continental Congress, beginning in 1775, simply printed money to fund the colonial rebellion. The Continental, which was worth 1 dollar in gold in 1775, was by 1779 trading for less than a penny. A loaf of bread cost $5,000! In a letter to Samuel Cooper in 1779, Benjamin Franklin wrote, “This Currency, as we manage it, is a wonderful machine. It performs its Office when we issue it, it pays and clothes Troops and provides Victuals and Ammunition, and when we are obliged to issue a Quantity excessive, it pays itself off by Depreciation.”

Kenneth James Michael MacLean has written 8 books, dozens of articles, and produced two movies.
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To check out “The Creature from Jekyll Island” Click Here
For a story on Wantagate, Click Here.

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Do More Than Personalize Your Resume, Humanize It

Monday, January 9th, 2012

Advice for creating a resume that accurately portrays your skills, experience, interests and personality.

The job market is a tough one right now, and it clearly favors employers over job seekers. There are simply more job seekers than available jobs. Competing in this market means that you need a solid resume, and one that recognizes a current reality for technical jobs. Employers are not just filling positions. They are looking to hire “the whole person” – someone who fits organizationally and culturally, and who can fill multiple job roles. The bottom line: You’ll be more competitive in this job market if you have a resume that shows “the whole person.”

The Resume Challenge

Almost without exception, no one likes to work on their resume. It ranks somewhere close to filing taxes or having cavities filled on the list of unpleasant things in life. It is one of those undesirable activities that simply must be done and done right. Many hire tax professionals to complete their returns, and nobody fills their own cavities. But all too often we struggle alone to produce resumes. My recommendation: Get some help! Seek help from your friends and colleagues, and perhaps from a resume professional. But even when you use the services of a professional resume writer, you can’t abdicate responsibility to make your resume personal and human – to let the “whole person” shine through. Creating a resume that accurately portrays your skills, experience, interests, and personality can only be done with your participation and the participation of those who know you well. Participation means reflection on who you are and what you want to do – a task that can’t be hired, contracted, or delegated.

Professional resume writers, often with good intentions, can create resumes that make interviews difficult, uncomfortable, and sometimes even defensive. Lacking the participation that is needed to make a resume personal, the hired writer will resort to superlatives and overstatements. Imagine being interviewed based upon a resume that that makes statements about you that you don’t even believe to be true. How do you respond to interview questions that arise from these statements? It is far better to be confident in the language that is used to describe you, and readily able to respond to any questions about your resume.

This statement was written by a professional resume writer who was overzealous in his desire to help a client obtain employment: “Exploited the power of system tools including scandisk and defrag to counteract performance issues in machines.” How would you answer interview questions about such a statement? Would you be comfortable to glorify such a simple task? Does it really offer a clear picture of the prospective employee, or does it cloud that picture?

Clear and Concise

I’m not particularly good at taking care of my glasses. I’m careless with where I leave them so they often develop scratches quickly. Gradually I find myself squinting more and more as I try to make out details. When the squinting becomes too severe, I become aware of the problem and replace the glasses. With each new pair of glasses I’m initially surprised by how clean and crisp everything looks. The comparison between before and after is dramatic. If your resume isn’t clean and crisp – if it doesn’t accurately portray the real you – then you have the “scratchy glasses” version with prospective employers “squinting” at your resume.

In this article I’ll illustrate resume clarity and showing the “whole person” by telling you Stephen’s story. Stephen is both a talented IT professional and a friend. His story does a good job of illustrating the importance of sincerity and clarity in resume writing. Stephen’s resume is included here for illustration and reference. The resume is not full of superlatives. It uses clear and concise language and describes Stephen’s accomplishments and abilities without embellishment.

It is a powerful resume that tells Stephen’s story quite well. But we didn’t get to this resume quickly or easily. There were bumps and bruises, starts and stops, and detours along the way. I’ll also tell you a bit of my story, as I am a resume writer who learned and grew from the experience of working with Stephen. I’ll tell this story in the form of issues, describing each issue encountered and the ways that the issues were resolved.

Issue #1-Personalization

Managers want to hire people, not marketing brochures. Your resume should give them a good sense of who are and how you might fit into their team. It’s a recipe for disaster when your resume tells one story and your interview tells another. You do a disservice to yourself when you let others describe you without comment or intervention. You know yourself better than anyone else, so it’s your decision how you are portrayed in your resume.

The first sentence in Stephen’s summary of qualifications statement answers one of my common questions when gathering information for a resume: “What is it that makes you most proud?” Stephen loves to stretch software functionality almost to its breaking point-it’s a game to see who will win. Even though he’s proficient with numerous BI and data warehousing tools, Excel remains his favorite. It was during our discussions about Excel that I captured this sentence: “Innovative technology professional who takes pride in building complex solutions with basic technology, getting the most from a company’s technology investment.”

I thought this was a powerful statement that couldn’t be a more perfect fit, so I submitted it as part of my resume certification program. The rewrite I received back was a bit of a surprise. The “resume expert” restated the sentence as “Innovative technology professional, expert in building complex solutions and extracting optimum results from a company’s technology investment.” In trying to improve what I had written, the reviewer changed the meaning and reduced the value of the statement. The more general statement sounds good, but it loses the concept of making much from basic technology. More importantly, it is a less clear statement that takes a more careful read to find the meaning. Most important of all – it loses the sense of Stephen as a person who takes pride in his technical abilities.

Stephen also has a love of learning and finds it rewarding to help others learn. He is naturally patient, and is clear and descriptive in his explanations. This important aspect of Stephen closes his summary of qualifications with the statement” “Applies natural talent to translate a love of learning into a love of teaching, and helping others to learn.” To reinforce this message we interwove elements of teaching into his resume with a section titled Business Intelligence (BI) Technical Training and Learning Laboratory Management

Issue #2 -Technology

Stephen is a gentle soul who is modest about his achievements. When I first read his resume I told him that something was missing. He asked “what? And I replied “technology.” This simple exchange highlights the fact that we often find it difficult to accurately self-describe. I know that Stephen has exceptional technical expertise, having worked with him in the past. But he had not thought to include most of it on his resume. His reasoning: he only included technology where he had an extreme level of experience and had not considered others. His measure of acceptance was so high that most technology was excluded.

I assigned Stephen the task to list every technology he had used during the past eight years. It is difficult to remember specifics over an extended period of time, so it made sense to start with an all inclusive approach then refine the list based on how and how extensively he used each technology. Together we found the right list of technologies to accurately represent Stephen on his resume.

How you position and organize technologies on your resume depends on how you view yourself. For those who feel tightly coupled with technology, placing it on the first page makes sense. In Stephen’s case, he is not so much interested in specific technologies as in pushing the limits of what the technology can do. He wants to see tangible results. We organized his technologies into five categories and placed them near the end of the resume. We focused the first page on the results instead of technology.

Issue #3-Projects

Determining which projects to include and how to describe Stephen’s roles in each of them was particularly challenging. He has worked on many projects over a span of eight years, so discussion alone was not enough to decide which projects to feature. I asked Stephen to create a list that included every project he had worked on, no matter how small. From that list we selected projects based on how well they matched Stephen’s interests and skills – how well the demonstrated “the whole person.” Then we organized them into seven categories.

Issue #4-Value

With an organized project list we were ready to tackle the question: “What’s the connection to business value?” Not everyone has statistics, such as ‘delivered 20% cost reduction’ or ‘increased new product sales by 35%’. For IT professionals, value statements are especially difficult because they often think in terms of providing technical solutions, not business value. Extending from technology projects to business value means thinking about what will work better, who will be happier, and what new capabilities will be available when the project is completed.

The following statements in Stephen’s resume effectively describe the qualitative value that he created without resorting to exaggerations, superlatives, or fictionalized quantifications:

Implemented systems to satisfy a variety of business-to-consumer requirements including web-initiated database transactions, contact management, and communications tracking. Software development – Reduced the time, cost and complexity of maintaining the ETL process by developing a rules engine to remove hard-coded rules from an existing difficult to maintain ETL process. Stephen’s project and technology lists now serve multiple purposes. The refined lists are included in his resume and the original lists serve as a quick review and reference prior to interviews. It’s best to refresh your memory before interviewing so that the facts are clear in your mind and ready when needed.

Stephen’s resume tells a story. It works as a well placed introduction that describes him in his entirety – his character, interests, and skills. What story does your resume convey? What does it say about your past, present, and future? A good resume does not come easily. It must be crafted over time and from all of the right perspectives. Put together all of the right pieces, including a pinch of this and a dash of that, to show the individual and make the resume interesting to read. Consider who you really are and how best to personalize your resume and properly position technology, projects, and value. Capture the sense of yourself that conjures up an image of you as a whole person.

About IT Resume Service

Jennifer Hay combines career coaching and resume writing skills with a broad knowledge of information technology to provide specialized and targeted career guidance services to IT professionals. Jennifer’s varied background of IT positions, technical training, career counseling, and educational advising make a solid foundation for IT career counseling.

Her interest in the human side of career development makes each career plan personal and individualized. Her unique and IT-specific assessment methods help people to make the best career decisions. A disciplined approach to planning and action helps to turn decisions and plans into real career successes.

Jennifer Hay
IT Resume Service
Phone: (425) 245-5102
http://www.itresumeservice.com

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Three Steps to Cooking Perfect Steak on Your Outdoor BBQ Grill

Monday, January 9th, 2012

If you’re like me, When you crank up that BBQ grill for the season it’s all about cooking perfect steak. I love all kinds of foods cooked on an outside bbq grill, but none says summer quite like that sweet smell of steak on the grill. For me, the results are always predictable and always pretty close to perfect. This is because I use the same process every time and I start with the end result in mind. So that’s my first tip: cooking perfect steak starts with identifying what that means to you and then learning about the basic cooking method so that you can navigate to that desired point. You’ll have to decide on the definition of perfection for yourself – that’s the fun part. But the next few paragraphs should help with the second part – learning the process and the basic cooking method that helps get you to your perfection.

It All Starts BEFORE Cooking Tenderloin!

For most carnivores, the beginning of the process towards steak nirvana is when you actually start cooking tenderloin. Unfortunately, this approach leaves out one of my best secrets for cooking perfect steak: start with the whole tenderloin. There are so many advantages to buying a whole tenderloin and breaking it down yourself. You can definitely save some money learning how to do this, and it is a lot easier than you think. When you buy the whole tenderloin, the first thing you have to do before cooking tenderloin is to remove the “chain”. The chain is the side muscle; it contains a lot of the fat and is great for use later in stews, chilis or even my favorite treat: Tenderloin Philly cheese steak. But that’s a whole other way for cooking tenderloin and beyond the scope of this article! Once you’ve removed the chain, you must remove the thick top end of the tenderloin – “the head”. This, too can be set aside and used later. What you are left with is a long tenderloin from which to cut your steaks. The most important thing to remember is to try to cut the steaks of consistent size by weight. Consistent size equals consistent cooking, which equals reliable cooking! Use a scale and aim for a consistent size somewhere between 3 and 5 oz per steak, depending on who you’re cooking for.

Do you Really Know How to Grill Beef?

If you believe most people, grilling takes no skill at all. It’s so much easier than cooking and anyone can do this with little advance planning or common knowledge. Right? This is actually one of my favorite cooking myths! Knowing correctly how to grill beef (or anything else) is essential to outdoor cooking success. Grilling is direct source conductive heat. Cooking is to grilling as driving is to flying a rocket ship. Everything happens quickly and intensely with grilling and that includes mistakes. So, let’s begin with the simple process:

  1. First, get the grill as hot as possible. Keep the lid down while heating the grill, but open when cooking. This is another common grilling mistake. If you close the lid while cooking, the method you are applying is similar to that of oven cooking. Why bother doing it outside on the grill?
  2. Brush the steak with olive oil and season with salt and pepper. You can use any other kind of seasoning or rub here, but I find that the true steak flavor comes from a good cut of meat and you don’t need anything else. You might have a different opinion so season as you see fit.
  3. Place the steak on the hot grill “show side” down – meaning the side you’d want to display on the plate goes down on the grill first.
  4. Now observe for signs of done-ness. When the steak is 75% done on one side, flip it over and cook the rest of the way.

Knowing how to grill beef is a simple process, but most people still go into it blindly. By following the steps, you will always be working towards cooking the perfect steak, rather than just cooking a steak until it has reached a safe to eat temperature and texture. The fine line of difference between acceptable and perfection make all of the difference, and with perfection so reliably reachable, why not aim high?

How Long Should the Meat Cook? Until It’s Done!

So, here we are. We always arrive at the same question. In travel, it’s: are we there yet?; and in cooking, it’s: how long should the meat cook?. Well, I have one answer to all of the how long questions: until it’s done. Yes, it really is that simple. Let the meat cook until it’s done. And now we get into the more interesting question: how do I know when it’s done? I often say that cooking is a journey – so you are a tourist, an observer on that journey. As you observe what happens to the steak during the cooking process, you will notice some predictable things happen. First, at 165 degrees, proteins coagulate. What you will see when this happens is that the steak will stiffen and shrink. You will see the sides of the tenderloin start to get brownish gray. At 320 degrees, the sugars caramelize. If you lift a side of the steak up slightly and look underneath, you will see the formation of grill marks to indicate this is happening. You will also begin to smell that nice, sweet, smell – telling you that you are cooking perfect steak and all is happening as it should. When the steak is 50-75% cooked on one side, it reaches what is termed in French culinary as “a point”. You will observe the juices start to bubble up to the red top. This indicates it is time to flip the steak, allowing it to finish its cooking on the other side. The last observation you will make to determine done-ness is the most quantitative because you will use a thermometer. Don’t cut open your steak to peer into the middle! Don’t stab at it with a fork! Both of these activities will release all of the juiciness you just worked so hard to achieve! 125-135 degrees is rare; 145-150 is medium and 160-165 is well done. So pick your temperature and remove the steak from the grill. But before serving it, let it rest for 5-10 minutes so that the juices can redistribute and run off onto the non-serving plate.

Just by understanding these simple facts about grilling, cooking perfect steak is almost a guaranteed result. Go ahead and get your own whole tenderloin today and get ready for some great outdoor eating!

Chef Todd Mohr is a classically trained chef, entrepreneur, cooking educator and founder of WebCookingClasses. You CAN learn to cook without written recipes by taking his FREE cooking class that will change the way you think about cooking forever!

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Storage Furniture – Smart Use of Storage Space

Sunday, January 1st, 2012

Many products are highly competitive and will have many stores and internet sites that will try to give you the best quality at the lowest prices. In the furniture world, you can sometimes find that all the furniture stores are right next to each other or down the street. Often you will find furniture stores right outside the city limits so they can save some money on their real estate costs. These furniture locations want to be able to provide you with the best options when it comes to furniture. Most of the furniture places you will come across have sales people who are commissioned based. So they do not get paid unless they sell you furniture. For every customer that comes in looking for furniture that could be also used as storage, they will do their best to serve them.

What many people are attempting to do is to find a way to save as much space in their rooms so they will find bedroom storage furniture that they can store some things into. You will see that the furniture storage bed seems to be the piece of choice for the room of your child because there are drawers built into the bed. Children have so many toys and other things to keep them busy so they sometimes do not know where to store all of it. Some people invest in children’s storage furniture to keep the room de cluttered. You can find children’s furniture storage at most of your furniture locations or even your supermarkets. Sometimes you might be surprised at who is selling childrens furniture storage because it seems to be a hot commodity. For some families it is not just the room of their children that is in need of some furniture storage, parents will look for playroom storage furniture so they can easily put things away after everyone is done playing.

There is more of a need for built in storage all over the house. You can find bath storage furniture to hold all of your toiletries and such. Sometimes the bathrooms are not big enough to get a big cabinet in there so people will have to get creative. They will also use basket storage furniture to use in conjunction with other furniture storage. Other needs could be for the home theater room and the person will need DVD and VHS storage furniture to keep things organized. When they need a movie, they know where to find it. When venturing into the garage, you can see some pretty elaborate garage storage furniture in there because if the home owner does not keep it organized, the garage can turn into a place to throw what you do not need.

For those people who have a need for office furniture storage at their homes or in their offices located off site, no one wants to have a cluttered office space. Sitting in a cluttered office will sometimes distract you from you goals. On the other hand some people appreciate the organized chaos. Many offices space is clean and well kept without so much as a speck of dust on the desktops while other offices, have paperwork stacked to the ceiling. Filing cabinets or desks with drawers can come in handy for these types of office spaces that could use the assistance to clean up and organize their areas.

To learn more about bedroom storage furniture visit us at: http://www.royaltyuniverse.com/

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Community Colleges Now Offering Four-Year Degrees

Saturday, December 3rd, 2011

In this still-uncertain economy that remains rife with unemployment, hundreds of thousands of out-of-work blue- and white-collar professionals, competing for scarce available jobs, find themselves faced with the need to further their training, expand their skill sets, or in some cases change career paths altogether. Many are going back to school, some to obtain their first college degree, others to get an additional or more advanced degree that could give their résumé a much-needed competitive edge in a crowded marketplace.

Demand for the Convenience of Online College Degrees …

In recent years, many “non-traditional” students who aren’t able to attend classes on the conventional resident college student’s full-time schedule - working parents, returning older students, students holding down a part-time or full-time job - have gravitated toward online degree programs that allow students to work toward their college degrees from home (or anywhere with a computer and an Internet connection) and at their own hours. As accredited online colleges and programs have proliferated, so have the number of students pursuing online college degrees.

These online college degrees, however, can often be pricey, requiring many students to take out a significant amount of money in student loans and private student loans. And some online universities have continued to offer only associate degrees and certificate programs, no bachelor’s or advanced degrees. As competition for jobs has intensified in a shrinking economy, many job-seeking professionals have found that their two-year college degree is going up against four-year and professional college degrees.

 … and Demand for the Lower Costs of Community College Programs

Community colleges have traditionally offered lower-income and non-traditional students a lower-priced, commuter-friendly, and part-time alternative to pricier online college degrees and full-time four-year colleges and universities. But the two-year community college degree has posed the same drawbacks as two-year online college degrees: When going up against four-year degrees in a job search, two-year degrees simply aren’t as competitive.

Four-Year Community Colleges Offer a Cost-Convenience Solution

Now, however, students are finding a growing number of four-year degree options at community colleges. As more community colleges respond to increased student demand for affordable higher education, expanding their programs to include four-year bachelor’s degrees and applied baccalaureate degrees, new and returning students are increasingly able to obtain the academic pedigree of a four-year degree with much of the flexibility offered by online college degree programs but at the lower cost of a community college education.

Bachelor’s Degree Programs at Community Colleges Expanding

Florida currently leads the nation with 14 community colleges authorized to award bachelor’s degrees, reports The New York Times, with 12 schools already having done so, in fields including fire safety management and veterinary technology (“Community Colleges Challenge Hierarchy With 4-Year Degrees,” May 2, 2009). Nationwide, 17 states, including Nevada, Texas, and Washington, have granted community colleges the authority to award associate and bachelor’s degrees.

In some states, community colleges have even become four-year institutions in order to facilitate their new longer programs. At Miami Dade College in Florida - formerly known as Miami Dade Community College - more than 1,000 students are currently enrolled in the school’s bachelor degree programs. The average age of these students is 33.

LaKisha Coleman, a Miami Dade student who will graduate with a college degree in public safety management this spring, recommends the school to family members for its advantages over a traditional four-year degree program at a state or private university.  

“It’s much cheaper, the teachers are good, you can do it in the evening while you work, and everyone’s very helpful,” Coleman told The New York Times.

Applied Baccalaureate Degrees Another Burgeoning Community College Offering

In the current economy, at a time when students have fewer financial resources to cover their college costs and job prospects are uncertain, the applied baccalaureate degree is becoming a popular option for students, says Debra Bragg, the director of the Forum on the Future of Public Education at the University of Illinois at Urbana-Champaign.

Usually focusing on applied academics or applied sciences and technologies, an applied baccalaureate degree is a four-year bachelor’s degree that may be earned at both two- and four-year institutions, including technical colleges and community colleges. Unlike bachelor’s degrees at some conventional four-year universities, however, the applied baccalaureate degree counts technical and associate degree-level courses as degree credits, allowing community college students to keep their course costs low and minimize their need for student loans or other financial aid.

“Applied baccalaureate degree programs at community colleges can be used by students looking for a career that is emerging, or for adults who have earned college credits in the past and are looking to re-enter college, often to advance their careers to a supervisory level,” Bragg explains.

Since 2000, the number of states offering an applied baccalaureate degree has doubled, reports the University of Illinois. Currently, 39 states offer the degree.

The applied “real-world” focus of applied baccalaureate programs and coursework is aimed at grooming students to fill projected workforce needs in areas of the country where large concentrations of jobs have been lost due to outsourcing, a shrinking manufacturing base, or a shift in local industry.

“An applied baccalaureate degree represents a viable pathway for someone who previously hadn’t thought about earning a bachelor’s degree,” says Bragg, “but now sees it as a necessary step to getting and keeping a good job with benefits.”

online college degrees

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